As the Great Management Guru Peter
Drucker said “The purpose of a
business is to create a customer.” So it
becomes more important to understand what does a customer wants?
becomes more important to understand what does a customer wants?
Insurance has for long lived with myths like:-
- Customer have low confidence in life industry
- Life insurance is sold, not bought
- Personal interaction is essential
- Providers can influence persistency
As per
insurance survey report by a E&Y, 93% of customer surveyed across all channels,
age and income group are very or fairly confident that they have the right
product to meet their needs. The overall customer satisfaction index rating for
insurance industry in India is much higher than china and UK. Though 52% of
customer still feel insurance industry lags behind other in quality of customer
service. Service element that they would like to see improved are
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